Genres and Audiences:

Genres and Audiences:

Research task

In the space below find an example of a film from the following genres and explain how the institution uses strategies to reach their target audience. In your response evaluate the effectiveness of the marketing campaign and the response of the audience.

Genre The style of film

Poster/advertisement Paste poster here

Marketing strategies Internet, banners, posters, TV and magazine ads

Target audience Describe the audience age/sex/ethnicity/socio-economic

Conventions  used to attract audience

Romance : 
The film Titanic is a film that is seemly based on the disruption of the social classes of the higher and lower classes of society. this is seen hen Jack the main protagonist was not able to be with his love interest due to the fact that he was from a poor working class background
 
The target audience of this film are for people who have an interest in historical context seeing as it Is about the titanic that sank in 1912 as well as for the target audience of people who enjoy a story about love which is expressed though Jake and Rose's love story. the age group for this is aimed at certificate 12, due to its natural of natural events and the sexual nature of the love scenes are not suitable for a young audience members.

 The conventions that are used in the making of this film range from  high, low and canted angles. this devices is used so that the target audience are not bored when they are watching the film; as well as the different camera angles being a way to express different levels intensity's that are shown throughout the films journey.  the use of  juxtaposition of rich and poor, the gender roles played our up to the characters

Appying theories to my film

 
Applying  theories to my film.




The reason why I decided to look at theorist in relation to my media product was because I wanted to give a representation that the audience are able to read. Down below are the theories that my  film has are the  representation of the characters in the film as well as the camera angles I used to help convey these ideas.




Stereotypes :
O'Sullivan et al (1998) -stereotypes is a label that involves a process of categorisation and evaluation- stereotypes are a shorthand to narratives because of its simple representation. this is apparent due to the fact that the actors in the film are  the stereotypes of society representation of young people, they see them as negative and rebellious therefore I took the change to do this as show them the outlook of that most of the teenagers are seen as wild and out of control. this the links to Lipmann theory (1956) came up with the word stereotypes and that is was not meant to be negative but a shortcut to understanding or an ordering process.

Laura Mulvey (1975) argues that the dominate point of view is masculine and that the female body is objectified by the camera lens. this links to Berger's theory 'Ways of seeing' as he believe that men act and women appear; meaning that in the film Emily is seen with red lip stick that suggests her sexual nature as well as her dancing in front of the camera in a series of close ups, extreme closes up and long angle shots o her be objectified by the camre lens as she is wanting to appear for the male spectator in the film.

Planning:Call sheet for scenes 2,3,4 and 5

Call sheet scene 2

I decided to do a call sheet for my AS media product so that I was able to schedule in correct times that everybody was available as well as being able to have the right props and camera equipment so that it will make it easier for us to be able to ablate the correct information. Furthermore, I split the scenes up so that I am able to see what scene needs what type of equipment for example for scene 2 of the generation.com film the scene is set up at the local school of Brentside high school drama department to create a contrast to scene 4 and 5 where the teenagers are already being free by going to clubs and pubs. The reason for this decision was that I was able to contrast both of scenes together to create a montage of images to help highlight the chaotic and wild lifestyles.

Scene 2	Cast	Time
This scene will show the wildness and bad behaviour from the teenagers- gives a negative view on society and our generation. Location- inside the building to reflect there youth	Harry Becker Taja Morgan Jake smart Hayley Mills Jesse Brown	3:15 after school in the main drama department.- props-  coats Jackets Cups Juice Video camera
This gave me an idea  to put my ideas in to columns so that this would help with organisation as well as helping with the format of how to record footage for the film.   Scene 4/5 Location Cast               Editing These scenes will show the communal aspect of the teenagers working local to earn a living in contrast to the outgoing party goers teenagers.   Pubs/ clubs Outside Ealing Broadway station- Hanwell communal areas to create a close relationship with the characters- establish an understanding of character and to show the outcomes of alcohol and illegal high abuse. Harry Becker        Adobe Hayley mills Taja Morgan Jake smart George Sullivan Jesse brown		Scene 3           cast props sound Editing  Record a series of stills to create a montage Harry Becker Hayley Mills Taja Morgan Zhane Meredith camera- this is to create stills for the film etc. House music- high tempo- this will be later added on to the footage. Adobe premiere   I will edit the Images through Photoshop   Emily Cox tripod       Jesse Brown Jake smart Studio lighting Bright neon lights Ridged lighting      This scene will reflect the highs and lows of the teenager’s lives. George Sullivan   Cannon video recorder Lipstick Brush Hats Coats Charger

Task - Inteview Video

call sheet

Call sheet Final film


Costume: jackets, hoodies, jeans, tops, crop tops, coats (big puffy coats), makeup: red lipstick (running make up down the actors faces, to create a sense of being unbalanced and chaotic lifestyle.

 The location: at Brentside high school classrooms,  this will take place in the drama department where black curtains will help to shield away unwanted light from the camera lens. Also the dark curtains helps add depth and mysterious feel to the characters
also local pubs around Ealing Broadway and Hanwell

Time: actors to arrive at Brentside high school at 3:15- the duration of the film it will last for 2 hours. After school hours, the actors will meet at Ealing Broadway station at approximately 5:00pm- this will take place at the pub where it will help to reflect the communal area of the teenagers.


lighting: natural lighting from the pub and club location due to the fact a tripod was hard to move around as it is not portable. However this added to the fact that the actors were portraying teenagers of the lower classes, therefore the dim lighting helped to convey a sense of dirty and uneducated society and social class.