Question 4: Who would be the media audience for your media product?

Question 4: Who would be the media audience for your media product?

My films media audience would be aimed at teenagers and young adults as as it is my target audience. Ages any younger than 15 years  would not be permitted to watch our film opening  as it has some sexual content, bad language, drugs and alcohol abuse which would make it seem as if it’s persuading the younger ages to follow.   The reason for this decision Is that my group thought that  this specific audience would understand the story behind the film and sympathise with how the characters feel, especially as the location is mostly set in a club and at that, age teenagers and young adults are normally seen there. My group and I made a questionnaire and gave it to people in our school from age 16-19, to ask what they would like to see in a Teen drama film. After receiving the results we discovered that males would prefer to see drug and alcohol abuse or Violence and females prefer to see crime and sex which relates to Audience behaviour as men are interested in action while females are interested in love. I gave options for the location to be set in a park, estate, school, or club/pub. Majority of the audience chose for the location to be set on an estate or park, which relates to John Hartley’s theory of socially grouped audiences, from the specific locations that they chose, I’ve realised that the audience are from a C2DE class as they chose an estate and park where teenagers are normally seen smoking and drinking as it’s a communal area. I created a specific audience profile where I included the specific target audience I want to watch the film (which I have mentioned before) and the conventions I used from a real film to advertise my target audience to watch this as it is relatable to this targeted social class.