Q5

Question 5: How did you attract/address your audience?

I decided to go to year 10,11 and 12 rooms to show them our film  in order to attract my audience. We then gave them all each a questionnaire to answer where they had to answer what they though of our film. As a result to this the results then came back to us positive. As a group we then decided to make a YouTube account, so weal become administrators and uploaded our film my uploading our title ‘#Genertaion.com’. By calling our film ‘#genertsaion.com’ automatically tell the audience what our film is going to based upon, which is our modern society teenagers. Also the ‘#’ is a common symbol used by teenagers of today on social networking sites, therefore gives the audience an indication as to what it is based about. All in all we want a title that was catchy and easy to remember. Similarly I decided to look at the production company film4 as it is a company that has a mass target audience of  C2DE that is similar to my film as it as well focuses on the  working class, unemployed. After our first question which was done before the film was made, our target audience wanted both male and female teenagers to play the main protagonists seeing as this is a common theme in drug films, however some argued that drug films were normally heavily male dominated. Which allowed me to out in perspective that the audience wanted something different and a little less predictable as to just having one main protagonist. Therefore we challenged the conventions of a teen urban drama. As a result to this we made the female protagonist happy, bubbly and energetic which can been seen in this mid shot at the right hand side. You can clearly see the drink in her hand, which is the product that is giving her the natural high while she is dancing in a chaotic manner. Whereas in contrast to this we  had the male character the complete opposite  as he can been see as well to the right hand side as dark and mysterious with the chiaroscuro lighting hiding his identify to the audience that then makes the audience want to know more about his character.  This is highlighted with the male character smoking outside that again sticks to the theme of our film, also see as he has chiaroscuro lighting his moos could suggest that his is depressed, moody and annoyed which are common things found in a teenager. In comparison to the female protagonist  she always has her head up and is very jolly towards the camera and to her surroundings, having fun. All in all both of these characters are addicted to drugs and to alcohol, we wanted to also show the audience why and how it effects them in a different way.